A BRIEF HISTORY ABOUT EARTH ROASTERY

The story of Earth Roastery began in 2012 when Ali Alfahad fell in love with coffee. While working at Kuwait Oil Company he started spending all his free time educating himself about all things coffee. He would spend his vacations in the United States where speciality coffee was gaining momentum at the time. He would take whatever classes and workshops he could find. Upon returning back to Kuwait he would feel disappointed that there was not a single speciality coffee shop he could enjoy a cup of non- commercial freshly roasted coffee. So , Ali was left with no choice but roast his own coffee. After taking coffee roasting courses, he set up a small roastery in his own house that was the birth of Earth Roastery. The rest is history. Passion for coffee turned into a full time occupation. Now Earth Roastery is a well recognized brand in Kuwait and across GCC countries, with strong connections to leading innovators and professionals in the world’s coffee industry.

 

OUR VALUES


Premium Quality. We only buy, roast and sell the top graded coffee and best equipment.
Authenticity. We establish coffee roastery and shops that reflect and inspire our community.
Customer Satisfaction. Its a privilege to serve our customers and it’s our responsibility to serve with excellence and consistency.
Shared Value. Reconnecting company’s success with social progress in coffee producing communities.
Sustainability. We aspire to minimize and recycle waste from our production and replenish the resources used in production.


OUR VISION


Establishment of sustainable coffee roasteries uniting local communities and supporting technological and social improvement in coffee producing communities.